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How The ‘Niche’ Sex Toy Market Grew Into An Unstoppable $15B Industry
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African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.
Roughly 1 in 3 adults 40-plus say they’ve used a vibrator for solo and partnered sex, according to AARP’s Ageless Desire study. You might be ready to try sex toys to spice up your 50-plus sex play, but where to shop for them can be daunting. An actual store where you can talk to a salesperson and browse might be appealing unless you are afraid of, yikes, is that my neighbor?!
This includes lubrication, massage oils, condoms, and toy cleaners. Today, sex toys are a multi-billion dollar market that is accessible from nearly any place, online or off. And this market is growing from $15 billion in 2015 to $52 billion, estimated in 2026. In a discussion paper published in the journal Antiquity 16, the team explores three possible explanations for the life-sized phallus. However, it could be not for pleasure but as an implement to perpetuate power imbalances, such as between an enslaved person and their owner, which is attested by the recurrence of sexual violence in Roman literature.